Speed you can feel in 60 seconds
Volt Footwear launched its Runner line with one demand: a film as fast as the shoe. We shot dawn city runs, track intervals and night streets with a gimbal crew, cutting to a 132 BPM track so every stride lands on the beat.
The campaign ran as a 60-second hero, three 15s cutdowns and a vertical series — all delivered in under three weeks.
Three cities, four shooting days
The concept needed dawn light in three different city looks with zero weather cover. We built a shot list that could bend around clouds and still deliver the beat-mapped structure the edit depended on.
Cut to the pulse
We locked the music track before the shoot and printed beat maps for the crew — every planned cut has a frame count. The grade pushes teal shadows against sodium-street orange so night footage feels electric, not murky.
“Fast, honest and obsessive about the cut. Our launch film tested better than anything an agency three times the price ever delivered.” — Tom Okafor, CMO, Volt Footwear
What shipped
- 60-second hero launch film
- Three 15-second cutdowns
- Vertical series for reels and shorts
- Stills pack for retail and press
A launch with legs
The hero fronted the launch across YouTube, paid social and in-store screens, with the vertical series driving the strongest pre-order week in the brand’s history. Volt retained the studio for the autumn line.
